Kitkat

Deliverables 

Brand identity 
Packaging design
Marketing campaign 
App design
Team project

Award

Applied Arts Student Winner 2020


Objective
 

To develop a new identity and packaging ideas for Kitkat products. The new identity will take millennials as target audiences and brings a more contemporary, approachable visual for the brand. The design focuses on the use of various color schemes and patterns based on product flavors. One of the requirements is to make Kitkat into an eco-friendly brand as for the product material, we will use paper instead of single-use plastic packaging.

kitkat-bar-mockup-original
kitkat-bar-mockup-matcha
kitkat-bar-mockup-coffee
kitkat-bar-mockup-lemon
kitkat-bar-mockup-mint
kitkat-bar-mockup-grape
app-mockup
Artboard-1-copy-7
Artboard-1-copy
Artboard-1-copy-6
Artboard-1-copy-8
Artboard-1-copy-10
foodtruck
kitkat_ad_poster
tshirt
kitkat-mini-mockup-front-back-1
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