KITKAT RE-BRANDING
Project type:
Brand identity
Packaging design
Marketing campaign
App design
Team project
Award
Applied Arts Student Winner 2020
Objective
To develop a new identity and packaging ideas for Kitkat products. The new identity will take millennials as target audiences and brings a more contemporary, approachable visual for the brand. The design focuses on the use of various color schemes and patterns based on product flavors. One of the requirements is to make Kitkat into an eco-friendly brand as for the product material, we will use paper instead of single-use plastic packaging.
