Mùa

Deliverables

Passionate Project
Brand identity 
Packaging design
App design

Objective

I wanted to challenge myself to create my own brand, from business ideas to final deliverables. "Mua" means "seasons" in Vietnamese—spring, summer, fall (autumn), and winter. The brand offers a variety of sunscreen products that encourage you to wear sun protection every day. Our mission is to bring excitement to SPF products year-round, with scents that remind you of each seasonal change.

The custom letter "m" represents the creamy texture of the sunscreen as it is dispensed from the tube. It symbolizes the distinctive Mua scents that echo the product's uniqueness and appeal.