Prefix Health

Deliverables

Logo design
Brand Systems
Website Design

Team

Agency: Produktiv
Designer: Anh Dien, Vanessa Nevdashenko
Strategy: Sandra Lau
Account Management: Kat Bell

Objective

Prefix is leading the way in a new era of preventative MRIs, creating a transformative experience centered around the patient. Their mission is to empower Canadians to take charge of their health, ultimately allowing for more precious time with family while easing the strain on Canada’s universal healthcare system. Imagine having a clear understanding of your health before any symptoms arise, all while enjoying a full day dedicated to your well-being.

"We’re the guardians, protectors, and loving grandmothers to all our patients." To embody this vision, we have developed a strategy, visual identity, and website design that emphasize comfort and kindness.

Inspired by the imagery of radio waves in MRI technology, the line connecting the letters "r" and "e" elegantly symbolizes the strong bond between Prefix and its customers. This connection also highlights the individuality of the letters "r" and "e." As Prefix supports patients, their ultimate aim is to empower them to feel confident and strong in their own skin. This graphic element integrates seamlessly with the wave motif that resonates throughout the brand.